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Corporate Consumer Insights and Innovation Director
"Accepting and recognizing others as part of myself"
My name is Luisa Fernanda. I was born and raised in Bogotá, Colombia. I am really proud of being Colombian because living here has developed great qualities on me. To be passionate and grateful with life, to be optimistic and creative despite the circumstances, to accept diversity of races, cultures, languages, food, climates and behaviors because we lived on a country that is by itself a magnificent mixture. I am lucky because I already realized that I am in this world not to be a more intelligent, more successful or more admired person. I have a clear mission, to understand, accept and admire people. To have social impact and improve our quality of life no matter our differences. I believe that everyone has the potential to create and that it is simple. One just has to believe is possible, to listen to our inner wisdom and to take the risk to do it.
Things I love: cooking, eating, sharing, chocolate, watching films, nature, hiking, spinning, drawing (although I am definitively not gifted), listening and telling stories specially children´s ones, music.
Things I prefer to skip: traffic, pollution, lies, corruption, injustice, intolerance, formality, hierarchies, politics, and arrogance, egoist or indifferent people.
Things I value: feelings and emotions (even negatives), honesty, knowledge, simplicity, humility, cooperation.
I think this could be a good idea but you can probably improve it by imagining some solutions to these issues: 1) How are farmers going to know which trucks have space? 2) How can the trucks collect the farmers produce in an efficient way? 3) How can they assure that their products will arrive safely?
You can also make an on line add that invites people to assemble their "perfect woman/ man". Choose the nose, eyes, ears, meassures, etc that you would like for a mate and that seem perfect. The result of doing excercise will probably be a Frankenstein, it will be awfull!!
Then make a metaphor or an analogy with the food. If you don´t want you or your couple to look like this outside why do you choose to look this bad inside? Choose the real food.
Everuthing that comes fom nature and has not being intervened by man has its imperfections. I like this idea. You can celebrate "natural imperfection" which is perfect, not only on food but on objects made with natural (not processed) materials like wood or stone.