IDEO and Singapore’s National Environment Agency (NEA) hosted an energetic Make-a-thon at our IDEO Singapore studio. Designers, architects and hackers, gathered to create and prototype concepts to motivate and support Singaporean communities.
Maria, I love Hao's idea of an alternative entry fee. I wonder what other inventive admissions ideas we could come up with? Perhaps the night markets could be sponsored by a local charity, and to enter, people could commit to a certain number of volunteer hours; bring a dish; or "like" the charity of Facebook to increase its visibility.
I think setting the stage for the revamped Pasar Malam at the entry point could help people to reframe the night market experience they're about to enter. I wonder what other ways there might be to round out an end-to-end experience?
Ashley, this is coming along really nicely. I love the scenario you've set out, and I think the idea could translate well to Singapore, where food centres lined with restaurants are present in almost every neighbourhood. They each have a common eating area that could be a perfect setting for a dining hall evening.
I'm wondering who your initial champions might be. Who, or what group of people, might find the venue, get in touch with the restaurant, etc.? I would love to understand more about the team that will shepherd this from start to finish. Would they be incentivised for their time and effort? Is there a group that might already be intrinsically motivated to take this on?
Hi Diana, great concept! I think the point you bring up about Singapore being one of the only developed countries that doesn't encourage the use of reusable bags is a really good one. I would love to use that as a touchpoint for Ecomarket: If people bring their own bag, they get a free treat or a memento that they can display that shows they went to the Eco Market. Free marketing! And an incentive to change behavior.