Thank you for sharing so much of your story about evolving GLA. I like that you are simplifying your value proposition.
Since I haven't yet looked at the system, I'm still a bit confused about how self-awareness directly connects to getting a satisfying job. (Conceptually, it makes sense, but I'm interested in what the specific actions are.) Once the students understand what they are likely to be most interested in, is there a way to correlate their interests to phrases that are likely to come up in job descriptions? Even after many years in the workforce, I have a hard time interpreting job descriptions and understanding what personality types would be a good fit and/or what a career path might be from a given job.
All of these technical abilities could be a great help to maintaining value for the contributors. It's a particularly interesting idea to count "link-backs"-- like references in publlications. I'll be curious (and hopeful) to see if curriculum "popularity" can be valued as much as research references.
I agree that many people (like all of us in this challenge) enjoy contributing to educational programs and learning materials. The issue is just how to keep everyone focused on the Cookbook versus posting their curriculum content elsewhere.
One of the functions I oversaw at Stanford was case writing for entrepreneurship and innovation cases. We distributed Stanford business school cases through the Harvard case distribution system. Faculty around the world know to go that source for content (written by many schools/professors), and schools around the world know to go there and expect to pay per-case-per-student for use of the cases. While I was at Stanford we discussed, but didn't decide, how we were going to distibute curriculum modules that didn't follow a case format but included experiential learning exercises, video, etc.
So, while I feel you are smart to focus first on what the students, instructors and contributors need and want in terms of the recipes, you will need to eventually focus on becoming a known and trusted source of curriulum and will need to provide incentives for everyone to go to, and then stick with, the Cookbook. The "business model" will have to be prototyped and tested too.