Thank you again for your thoughtful response. There is one thing that stood out to me and that was at the very beginning when you mentioned that each person finds the business themselves. Are you saying that the trucking companies are in search of farmers to deliver for or that it is the farmers responsibility to find truckers to transport their harvest for them? I'm not very familiar with this country but is there enough stability with the infrastructure to ensure adequate and timely communication can be made? This is a very great project idea and I hope that all my questions are helpful to you as you navigate this process.
Let me walk through this response step by step. Is there already an established network of truck drivers or trucking company that exists in the areas of which you are working or is this something you hope to establish? Do you think when they realize how much money the city people and the farmers are saving that they may try to increase transportation costs? If so, would your model be able to survive this and how? What does rating actually mean and how will farmers have access to this rating? Moving on to the farming aspect, I know you mentioned something about creating a pamphlet, and that there are many organizations that help with the farming. Do you have a partnership with any of these organizations? I think that having a strategic plan before launching, maybe having a partnership with 3-4 villages that deliver to the same city would be a great way to start. That way, you can adjust any inefficiencies, see what works and what doesn't and then add to the number of villages you will be working with once the problems have been worked through. Another thing you might consider is appointing a mentor for each "pod" or "cluster" of 3-4 villages that is ready and available to address any questions or concerns any one has from farm to city. That way, as more and more villages become a part of this - their is direct leadership/mentorship available.