We have tested it with Give A Mile. We have provided 680 flights for people to fly and be with their loved ones who are at end of life. Point users/donaters love the model and love the idea. The most challenging part is awareness of the model itself. Getting connected to the point programs and educating them on this approach and how powerful it is for their brand in the ability to story tell around social good. The second biggest challenge is the technology/application UX being setup for people to be able to donate their points.
Great question. Reward points for movie nights, gas, groceries, travel, sports or leisure activities. We can nudge key pandemic behaviors. We know that obesity seems to create high risk so walking so many steps, riding a bike. We could also look at potentially social distancing and tracking that via blue tooth or something that is not super invasive and maintains privacy. There is a lot of potential here