Hi Pippa! Thanks so much for reading and thinking through our concept. We are excited too! To try to answer your questions, Eco-Jenga will expose the talents of the student participants to would-be employers, business partners, financiers and partners through the viewership. As the participants are in their final year of school, we feel this would translate to an almost guaranteed economic transformation, as well as an opportunity to apply knowledge acquired upon graduation. The viewers would also include young people, perhaps in the same sector, who would be inspired to perform against the benchmark. Subsequent classes of architectural/construction students would be inspired to increase their effort so as to obtain an opportunity to showcase their innovations as well.
Eco-Jenga is co-developed with B4K, a fully youth-led social enterprise. The idea has not been tested yet, but rides and improves on the success of similar approaches like the Tusker Project Fame (TPF), which was a huge success mainly through its viewership.
In addition, the following are the proposed episodes for the televised pilot; however, should funding be awarded for this idea, Habitat and B4K will partner with a leading media house to fine-tune the content for the episodes, video shoots, and airing of the series. • Episode 1: Introduction of series: Introduction of the problem, proposed solution and partner organizations; selection / audition of participants and introduction of final participants; running advertisements by sponsoring partners and corporations. • Episode 2: Commence of the Televised Eco-Jenga Challenge: Introduction of the location (history, context, demographics), housing beneficiaries and other community stakeholders; status check on availability of working tools and materials at build locations; and parameters and guidelines of the construction outlined to viewers. • Episode 3: Foundation and Walling Phase: This phase will focus on construction of the foundation and walls of the eco-home. • Episode 4: Roofing Phase: The teams will be evaluated based on their performance in roofing of the eco-home. • Episode 5: WASH, Eco-systems Incorporation Phase: This phase will evaluate the ideas, use, installation and incorporation of eco-friendly water, sanitation, and hygiene (WASH) and energy systems into the eco-home build. • Episode 6: Finishing Beautifully and Landscaping Phase: This episode will feature the finishing touches of the eco-home. Evaluation will be based mainly on culturally appropriate internal and external aesthetics. • Episode 7: Winners Encore!: This episode will cover announcement of the winning team, presentation of awards (by community elders and sponsors), media profiling of the winners and runners up, a cultural celebration, and presentation of the eco-home to benefiting families.
TELL US MORE ABOUT THE SUSTAINABILITY AND VIABILITY OF YOUR IDEA. DO YOU HAVE A MAP OR MODEL OF WHAT YOU INTEND TO IMPLEMENT? DO YOU HAVE SUBSIDIES OR A STEADY STREAM OF REVENUE TO MEET THE HIGH COSTS OF TV PRODUCTION? WHAT INCENTIVES WILL YOU PROVIDE TO ENTICE PARTICIPANTS? HAVE YOU CONSIDERED OTHER STREAMS OF MEDIA PRODUCTION BEYOND TV? WHAT ABOUT SOCIAL MEDIA? OTHER LOW COST OPTIONS?
Habitat and B4K envision the Eco-Jenga concept being sustained through increased stakeholder support, sponsorships, and partnerships through media exposure. This means partners will be approached to purchase advertisement airtime during the televised show. Income generated through the sale of partner and sponsor-advertising airtime will be used to fund the subsequent season of the challenge, as well as incorporate more institutions that offer studies in the housing and construction sector. Viewership will increase as Eco-Jenga expands into neighboring countries, tapping on the passion of the youth to compete and transform their community while representing different tertiary institutions in the region and in Africa. Habitat will hold the copyrights to Eco-Jenga ensuring sustainability and knowledge management. Copyrighting will also secure full rights to the content, giving flexibility to change the approach to suit the technical capabilities of the participants and contexts in communities associated with the housing need, while ensuring income security for the continuation and expansion of Eco-Jenga.
While social media outlets are more cost-effective, they also have fewer viewers. In order to obtain the level of corporate sponsors Eco-Jenga is seeking, the media outlet must be capable of reaching a large audience. Right now, Citizen TV possesses the largest audience in Kenya with an average of 14.2 hours of viewing per week. In order to attract even wider audiences, the project plans to advertise the series on Web-based channels.
In terms of map / model, the Eco-Jenga concept is employing a phased approach to production:
Phase One: Planning • Briefing on the various individuals and projects to feature in video. • Coordinate logistics for the two construction locations and schedule filming times. • Develop an outline and story/mood board. • Ongoing media promotion of Eco-Jenga. Phase Two: Production • Filming and airing of all episodes, from the audition process to Eco-Jenga. • Film the competitors and beneficiary creatively profiling their unique stories and relating it to the audience. • Filming and airing of the interviews with the relevant stakeholders. • Securing and placement of advertisement slots by the sponsors and partners. Phase Three: Post-Production • Complete rough edits of videos for review. • Incorporate sponsor feedback and submit for approval or changes by team heading the project. • Final edit of the approved video in form of a marketing documentary for use in the subsequent season of the Eco-Jenga. Phase Four: Mastering and Submission • Produce branded DVDs for media content. • Digital files of the same will also be delivered for use in Web-based channels as marketing and exposure tools.