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I just came from speaking at an event for The Alliance for a Healthier Generation (Jamie Oliver, Rachel Ray, Paul Pierce support them) where I serve as one of their Champions & this OpenIDEO challenge hit home regarding social business making a difference – The Alliance was founded by the Clinton Foundation + the American Heart Association w/major support from Robert Wood Johnson Foundation(they gave a $23 Million grant to their US Healthy Schools Program on Monday/$51 Million to date - The Alliance is a great example of an organization benefiting from social business!

Echo Shamira's comment - EDUCATION...
Identify the "true" Caldas community leaders (+ identifying the rising leaders) & create an alliance/trust with those leaders via education.