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Kate commented on CARE Certified

Hey Molly,

Elevating becoming a caregiver to the status of a significant life event (which it is!) was one of the reasons we were really excited about it. With a strong partner on board (AARP? Alzheimer's association?) smart marketing and positioning, this is also immediately actionable.


Kate commented on CARE Certified

Hi Kate,

Great questions! I think connecting to Glassdoor would be a great way to connect and share out resources. There is a similar section happening at Monster ( The first organizations that would be a good fit for the certification should rank high in a rubric developed. Categories included would be: flex time, the ability to use sick days to support family members / domestic partners, counseling services, financial and legal support, and potential additional support services. From there, organizations that are ranking high in those categories can apply for the certification - which re-enforces their dedication to their employees and showcases to the public their values. We would also love to see "big names" amongst the early adopters- perhaps Google? What about Ideo? :)


Kate commented on CARE Certified

Hi Tonia!

So wonderful that you are thinking about doing this! This idea was born recently specifically for this challenge so we do not have a business plan or external partners.

Super curious who you think would be the best folks to involve.