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Ever travel to Germany and notice that they have managed to somehow just do it better?  For example, the bins at the U.S. airport security lines that stack up, give you anxiety as they pile up, and ultimately fall off at the end of the belt.  Not a p

Ever travel to Germany and notice that they have managed to somehow just do it better? For example, the bins at the U.S. airport security lines that stack up, give you anxiety as they pile up, and ultimately fall off at the end of the belt. Not a p

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Karolina commented on No one does behavior change better than Weight Watchers!

I really like this analogous example. It exemplifies components that are critical in many behavioral change efforts. For starters, in order to get buy in for the user, the user must understand or be educated on the importance of that action. Next, social support, which also acts as accountability piece, is critical. Behavioral change theory suggests that there is a strong correlation between behavior and social support and for far more complicated reasons than just support (i.e. social acceptance). Lastly, behavioral change theory suggests (and this one everyone can related to) that we have to make this convenient and simple. For example, when I first moved to St. Louis, my building did not provide recycling bins, nor was there a recycling collection anywhere in walking distance. Having recycled religiously in SF, I found this to be appalling. However, over time, I found myself recycling less and less, die to the fact that hauling bags of recycling in my car seemed daunting. So like in Weight Watchers, education (point values/meal planning or trash outcomes), social support (group meetings or community recycling programs), and convenience (snack bars/prepared meals or recycling bins right next to kitchen trash cans) must all play an integral part in the solution. Sometimes, the simplest answers are the most fruitful.