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In India, newspapers are recycled - because people get paid for it- if they recycle.  It is like free cash. In SF, for each bottle that is recycled- 10C are given back or each bag that is given back to a store- 10c are given.
There are four principl

In India, newspapers are recycled - because people get paid for it- if they recycle. It is like free cash. In SF, for each bottle that is recycled- 10C are given back or each bag that is given back to a store- 10c are given. There are four principl

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A very interesting challenge. I can personally see it. I am 30 and my father in his 70. About 10 years back, i taught him computers. He then taught it to my mother. When i moved to the US, he was the one who would write me emails.

At a veterans home at Napa, where i used to volunteer, my 90 year old friend Hank used to run a geek squad. He would come there with is son, who was an apple geek, and teach his friends how to get better at computers.

The point of these two live examples- empower the savvy digital folks in the 50+ segment to peer-teach.

I like the idea and the look is great. My biggest problem with this idea is that it is only giving me information. There is no call to action. In absence of a call to action, i just become another player in the big-data information space- that will not lead to any change in behavior. I would suggest- make the call to action functionality stronger.

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Kanika commented on Kabaddi Waala!

Thank you all for your comments. I think, there is a possibility of other incentives, but that would vary by the economic status. Cash.. in any economy has a high value. However, we could allow that the cash could be given as donation for social welfare. But, till the time people are able to change habits- incentives are required