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I'm a Californian born and bred, and transplanted to the east coast. Currently a student at MIT, I'm devoted to exploring everything that has to do with design and social good (specifically local/secure agriculture, low-waste design, and holistic product life-cycles to name a few) and how to inform public desires to reinforce a sustainable future worldwide. With a background in CPG marketing, I spent a number of years working at Sambazon and led the company's consumer engagement through digital media (deets: http://www.linkedin.com/in/kaialai).
Great idea! Possible add - ratings could combine both overall health and improvement. The farther away from ideal health, the more improvement is weighted, and the closer you get to ideal health, the more overall fitness is weighted. It's a way to level the playing field and make sure the platform is inclusionary of all.
I think this is great for large companies that have a health initiative or goal in place (http://active.com might be a perfect testing ground and their partners/sponsors are all very health conscious companies as well). My concern is with smaller companies where it would be pretty easy to determine who fits which anonymous profile - so it might make sense to make it possible to join by geography, but increase access to information if you add in your workplace (like glassdoor, the more info you give, the more you see).