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Really nice idea and very well presentation.
I guess it has all the requirements for a good innovation, which are : desirable, viable. and feasible.

Well, I really love this idea. It has the possibility to be integrated with any other application-based ideas for this challenge, so the ecosystem will be better. I really do think that a good ecosystem will be the perfect solution.

Hi, I really like your idea. But I would like to share some of my thoughts to enhance your brilliant idea.

When I first read about this challenge, the first thing that came to my mind was : when it comes to habits development, I believe that best way to start it is from home and at very early age. Because it's kind of hard to change adult's habits as they are more resistant to changes.

After reading your idea thoroughly, I start thinking that it would be nicer if you add some more less complex and yet "kids friendly" (i.e. DIY toys, school supplies) product possibility suggestions. An additional of some kind of DIY guide book / tutorial will do because, in my opinion, this has to be accessible and understandable by the kids as they will be our future generations that will determine how we're gonna shape our world in the future. I believe that if more kids are engaged with this program, the better result and impact will become. And I think, this kind of DIY project will help the kids' creativity and get their hands busy creating something useful that will also good for their brain development, not only just playing games on iPads or tablets. Anyway, I'm very positive about your idea and this DIY movement is now growing, given by the fact that "kit" products like: KANO DIY COMPUTER KIT and LITTLEBITS SYNTH KIT are now very easy to find.

Just a thought.
Good luck!