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"Rigorous imagination to get things done"
Stories, strategy and products
To date, I have had the chance to be involved in some amazing projects and companies that have taught me a lot. I have now landed at co: and in over the three years that I have been here, I have learnt a great deal more. I have had the chance to create businesses from scratch, redesign brand architecture, articulate a brand's story and it's positioning and help in the creation of new products and processes.
My hope is to continue to invent and reinvent business through their identity, offerings and capabilities in a hope to contribute real useful innovation for their consumers.
Specialties: Business and brand strategy, new product development, new business development, marketing, product design and user experience.