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I think recycling successfully requires that each step of the process (consumer taking action to recycle, corporation following through on their perceived commitment to recycling, etc.) actually happens. In my experience, I have taken the time to place materials in what I perceived to be the proper recycling bins/areas, only to find out that the organization doesn't recycle and puts all materials into the same "trash" bin. Also, where I life at my apartment complex, there are areas for trash and recycling, but it's not clearly marked what the expectation is for the consumer, so the trash and recycling materials end up being combined and co-mingled. This is very deflating and disheartening for those of us who are truly committed to protecting the environment and recycling.