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A recent ad campaign to increase Hepatitis B awareness relies on high-impact tactics.  One ad in particular shows ten beauty queens in a pageant photo, each with sash and glowing smile.  The text asks us, “Which one deserves to die?”

A recent ad campaign to increase Hepatitis B awareness relies on high-impact tactics. One ad in particular shows ten beauty queens in a pageant photo, each with sash and glowing smile. The text asks us, “Which one deserves to die?”

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Modern western culture downplays dependency on others, instead encouraging us to "do it ourselves."  However, the strength and flexibility of an ecological system is measured by the number of "need relationships" it contains.  Let's rebrand "need."

Modern western culture downplays dependency on others, instead encouraging us to "do it ourselves." However, the strength and flexibility of an ecological system is measured by the number of "need relationships" it contains. Let's rebrand "need."

Photo of Jonathan Warner
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We learned from the "Ben Franklin Effect" that people appreciate those _for_whom_ they've done a favor.  What small, easily-grantable favors can we request of potential donors?  The result will magnify the effectiveness of our subsequent efforts.

We learned from the "Ben Franklin Effect" that people appreciate those _for_whom_ they've done a favor. What small, easily-grantable favors can we request of potential donors? The result will magnify the effectiveness of our subsequent efforts.

Photo of Jonathan Warner
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Jonathan commented on Registration comes with joining something

This makes a lot of sense. I registered as an organ donor, for example, simply by checking a box on my Driver's license form. Especially if the registration was related to health, it might spur more interest and participation in marrow donation. For example, one might register as a donor during health insurance applications or STD screenings--places in which medical information and signatures are already being provided.

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Jonathan commented on Feline Kidney Donor Program at Penn Vet

Let's ask those in need of bone marrow. I would guess they would have a host of resources for trade, many of which they would give without discomfort or concern. Trading is the basis of symbiosis in nature and the strength of robust ecosystems. I can see an ethical problem only if this system causes an expectation or demand for reward. Great idea, Lis... what are the resources a bone marrow recipient might be willing to offer in trade?

Hmmm, interesting suggestion. I agree with the other comments that those needing donations might be shy to publicize their need. However, stigmas and secrecy are probably a huge obstacle to public awareness in the first place. Maybe it's time to take on this secrecy/privacy issue, and create a transparent network of those in need and those in abundance.