Wow, I am totally blown away. You have such a simple idea, which is why it's so perfect. The connection with the app is a great way to close the loop. Have you thought about developing a partnership? Best with some kind of mass market retailer (ie, Target or Wallmart) who sells both housewares and groceries? Or it could be an exclusive with Whole Foods. Dinnerware based on your portion plate could be FREE when the right combination of healthy foods is purchased at once or over time (ie, healthy portion punch-card/code to scan on the app)!