Hi Nancy, I find this idea to be particularly helpful for the areas I have encountered that do not recycle, mainly rural areas of Colorado and New Mexico. My experience in Colorado was one of not only do we not have any service to pick up the recycled materials, it also was one of recycling not being the norm. Literally I was told "rednecks do not recycle." So if we could get away from an us and them mentality (rednecks versus liberals) and provide a fun method of pick up, I think that a new norm could be set. In rural New Mexico it was simply no services. Would it be worth it though for the truck to come by if it is just a few people? that is my question, what is the bottom line for how much would need to be recycled to make it worth it. Maybe the truck becomes part of larger social gatherings at these rural events, such as church socials. This would also help remove the social stigma. More to think about.