An excellent concept. My questions are (1) how using the Nike Grind materials will enable a reduction in consumption of the currently used materials in the production process; (2) what the impact of this reduction will be on the value chain; and (3) whether the vision for the potential for the solution goes far enough.
Elaborating on the third question: the current approach of making a measurable difference in South Africa is admirable, and mention is made of other areas that would be positively impacted. In partnership with Nike, the potential to scale this impact is significant. Delivering the housing solutions into areas of conflict, and helping to re-build post-conflict, is compelling. This paired with the work Nike has previously done to use the materials in the development of sports facilities points to the development of communities and spaces where identity can be (re)built. This aligns the vision of both organisations, addressing substandard housing, and empowering people as athletes.