Five inspirational TED talks. "We're obsessed with age: Quests for youth, immortality and prolonged life are, indeed, ageless. Here, explore the science of longer lives and imagine what we might do with our extra years."
Behavioral psychology has demonstrated the power of visualising one's own future, acting based on status quo and loss aversion bias, between other cognitive biases that can become strongly helpful in raising awareness and pushing for action in this challenge. Goldstein's and Benartzi's initiatives, below, are a great example of this. Benartzi: http://bit.ly/zyH9GI Goldstein: http://bit.ly/sGZLnO