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Nathan! I totally agree on the three things you mention here. I did tandem skydiving six months ago (I have to say it was not for the sake of research, but for pleasure, that was at least what I expected from the jump) and I trusted the instructor every single second.

I would add, to this particular case, that knowing that the instructor has jumped X times already (which we asked, and It was some thousand times) helps a lot to trust building. It reinforces the idea of "she/he knows the perfect process". Furtheremore, when you jump you believe the instructor does not want to die, so knowing you are attached to her/him makes you think he'll do his best.

Well, now I'll start thinking how to extrapolate those insights!

Sorry guys! I just saw Peter Gabriel's TEDtalk I mention on the Facebook community of openIDEO, posted before the challenge was launched. Anyway, I find it extremely inspiring!


Irune commented on BIZKAIA ESNEA KOOP.: from udder to mouth

Dave! Go tell this story to farmers/rangers and they might give it a try! I guarantee that the milk is delicious and keeps the best properties!