From #11 Rethinking food transportation - What about opening a local farmer section at every supermarket?
I think it's going to be substantially easier in practice to integrate a 'local farmer section' than to negotiate the backroom $ for shelfspace dialogue between supermarkets and suppliers. Supermarkets do not exist for our benefit, they are a cuthroat business. Ask the people who reconfigure supermarket layouts to make us buy more, quite startlingly run as an interest story on local current affairs TV only weeks ago.
Everyone seems to like this – personally, it's a bit too techy for me. I don't use a mobile by choice.
The existing labelling in Australia, at product level and in the supermarkets, already struggles to make useful distinctions e.g. ‘a mix of local and imported ingredients’ – and getting this right on the packet/in the store seems like a more 'accessible to all' variation on the concept.
Many Australian native foods are extremely high in vitamins and minerals, not to mention being better suited to growing conditions such as poor soil, drought tolerance and so on.
I planned and catered my wedding with native foods, and learned in that process that native foods do have some great outlets already - Tukka restaurant in West End, condiment suppliers like Vic Cherikof, plus there are roo, emu, crocodile farms servicing Brisbane, but fresh native fruit and veg produce can be harder to come by.
I'd like to see native foods as an element of any community garden program, with local Traditional Owners involved in educating the community on seasonality, preparation, cultural meaning, and so on.