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This summer I experimented with my kids by removing all the "time killers" from their lives for a few weeks. The results were significant, but will not be surprising to most of us. The problem is how to make the effect last considering peer pressures

This summer I experimented with my kids by removing all the "time killers" from their lives for a few weeks. The results were significant, but will not be surprising to most of us. The problem is how to make the effect last considering peer pressures

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I noticed this comic strip this morning and thought it was quite relevant to this challenge. The point it makes is that great role models can actually be constraining rather than inspiring; perhaps they are too much to live up to.

I noticed this comic strip this morning and thought it was quite relevant to this challenge. The point it makes is that great role models can actually be constraining rather than inspiring; perhaps they are too much to live up to.

Photo of Mike Hatrick
5 5

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Mike commented on Branded Mentorship

My recommendation would be to combine this idea with Donji YD's Sidekick idea. I think they would compliment each other perfectly!

Very good idea - very creative!
I especially like that it creates a challenge for the young people. The older folks might not have such a strong online footprint, so finding them could definitely become a magical mystery tour, which would help to keep people engaged.

I really like this idea!
In particular, assuming the constraint of "no Apps" appeals to me as too often the proposals I evaluate revolve around creating an App or web platform. The one area I think could have been developed a bit further is around the sponsor companies and specifically how they could act as the 'lanchpad' to get the veterans engaged. In my mind that could involve the Superhero Saturday taking place at a local supermarket (i.e. somewhere seniors/veterans go often) and have a zone where the sidekicks teach them about online shopping on that store's website. At the same time they advertise the other sidekick offerings....