Hi this is Gloria from Spain, I think you are developing a great.
Here in Sapin many people don't respect much the public or urban places and objets. People don't feel part of those thinks so they don't care about anything. I think this is because of the education as said before. However, nowadays here in Madrid some collectives are starting to change that and they are mixing art with urban and they are making so beautiful projects. One example that I love is BOA MISTURA I had the pleasure to meet them once, and they are transforming our city and our streets in to a better place, basing their paintings and art actions on the good things that humans have.
This is what they say they do "We love what we do. We understand our work, as a tool to transform the street and to create bonds between people. We feel a responsibility with the city and time we are living in."
They are putting color in the darker places of the street, they are putting love where is laking and they are making the citizens happier and prouder of the city. This is their web page: http://www.boamistura.com/index.html
I love what they do and I hope this is useful for you.