Hi there. Thanks for adding me to the team of this good idea. Maybe there would be some commercial contradictions, and certainly is not an original suggestion, but I was thinking at shopping bags as an ideal support to deliver the content to a part of the offline audience.
Thanks for the comment Bettina, as I told to Shane I agree with your observations.
Once I designed a recipes website as an university project in witch the process to prepare a dish was divided step-by-step and organised on a timeline with comments to each step (so in was easy to add variations and substitute ingredients). Maybe a similar approach could be useful to collect experiences and tips around a recipe.
My family habits have changed considerably, my sister became vegetarian, while my brother and parents reduced a lot the consumption of meat and dairy products. They also started to use whole wheat flours and others ingredients that they were not using in the past.
I completely agree with you. The more this tool is open the more it can reach people and produce effective results. I just realized that the name "Veganizeit" goes in the opposite direction and probably closes the idea to many people. The goal is not to put labels on people and their diets, but to spread useful informations about healthier alimentary habits.