Love this Haiyan. There is nothing more rewarding than seeing the success stories of Kiva recipients that you and/or your friends have lent to. Would love to follow the stories of transplant recipients in the same way.
Building on this idea, what if there was a competition amongst corporations for who could get the most donors/cheek swabs. Perhaps the winning corporation gets some free donated advertising from a media partner(s).
I am sure that Apple would not want to lose to Google or Facebook.