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Fred commented on Create a fresh food loyalty card

Hi Dave,
we could imagine that kids receive some cards (such as the baseball cards in the US) every time that they purchase fresh and healthy food with their parents. I have posted some pictures of a similar action performed by a store in Belgium (Delhaize). It was a great success my kids were asking for the Pixar cards and exchange them at school. As parents we were going to parties and we were exchanging the cards to complete our kids collection. During the operation 2.3 million cards were distributed. Parents received a pocket of 5 cards for every purchase of 20Ôé¼ in the store. Our kids were always asking when we go to buy foodstuffs...