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Let's create a type of Facebook application with an integrated search engine. First relatives create a detailed profile of the detainee that is then searchable for anyone interested to help. New information (on whereabouts, contacts etc.) can be adde

Let's create a type of Facebook application with an integrated search engine. First relatives create a detailed profile of the detainee that is then searchable for anyone interested to help. New information (on whereabouts, contacts etc.) can be adde

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The gaming idea is based on the Epic Win App that helps people to master their everyday duties while having fun. The idea is simple, you create a social media community that addresses various basics to eat and live healthy - appealing to kids and the

The gaming idea is based on the Epic Win App that helps people to master their everyday duties while having fun. The idea is simple, you create a social media community that addresses various basics to eat and live healthy - appealing to kids and the

Photo of Franziska Luh
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Franziska commented on Low Income Apartments - Gardens - Coaches - Community

I think this idea uses the right lever to solve a big part of the identified problem.

The campaign is creative but not necessarily effective. Does it really make people eat more carrots or does it just make them laugh and forget about it very soon?

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Franziska commented on Smoking and Junk

First: These campaigns don't work. Believe me, I work in advertising. They create awareness and maybe public interest amplyfied by the media, but they don't change people's behaviour. Second: Such campaigns are often just a form of whitewashing governmental reluctancy to change the law in a way that really protects the people even if it means a loss of significant tax money, which makes them noncredible for a bunch of people.