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When you go to your local coffee shop, you often get given a loyalty card to incentivise you to go and get your coffee from there every morning. Could the same work for recycling? This could appeal to any demographic/age dependant on the incentive.

When you go to your local coffee shop, you often get given a loyalty card to incentivise you to go and get your coffee from there every morning. Could the same work for recycling? This could appeal to any demographic/age dependant on the incentive.

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Unpackaged was a shop in Islington, London. The owner set it up 'to realise her vision of changing the world, one customer at a time.'

Unpackaged was a shop in Islington, London. The owner set it up 'to realise her vision of changing the world, one customer at a time.'

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Francesca commented on > RECYCLE > REWARD

Hey Shimolee, sorry for the delay in responding - haven't been on in a couple of days. Sounds great to collaborate. I love your visuals explaining your idea, and that consumer's receive an immediate benefit for recycling. Our idea could tie well together in collecting points, just in slightly different ways - kerbside pick-ups and in-store drop-offs.

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Francesca commented on > RECYCLE > REWARD

I have recently been looking into the popularity of loyalty schemes within the UK. Currently, the Nectar card scheme is the largest and most popular, with 18.5 million cardholders. It is commonly associated with the huge supermarket chain Sainsburys, but you can collect and redeem points across a whole variety of shops both offline and online (including Easyjet, Eurostar, Argos, eBay and Vue cinemas). Tesco's supermarket chain has the second most popular with over 15 million cardholders, and is the UK's largest supermarket chain, and second largest retailer in the world based on profits, with 3,370 stores in the UK (6,784 globally).

I have decided to develop this idea as a stand-alone, independent scheme that businesses can choose to partake in. I am going to base this idea on how recycling currently operates within the UK, which is goverment-run. We have a weekly pick-up service which collects green bags (paper, glass, metal, plastics), blue bins (food waste) and brown bins (garden waste). Each bin would have a bar code on which will be scanned for each bag of recycled waste. You will gradually start tallying up points which you can keep track of through an account both online and/or on an app. The consumer can then choose where to distribute these points and where they wish to spend them.

It would be mutually beneficial to all involved. Consumers will be encouraged to recycle and in return receive discounted shopping at a variety of participating outlets. The government has recycling targets to meet so the scheme would be favourable to council's with minimal extra cost or effort. And participating businesses gain free advertising and encouragement to gain custom.

As an independent scheme, this could be successful on a more local level as well. Each council could offer to use the points at local sports clubs, gyms, swimming pools, farmer's markets.

I am currently developing the look and feel of a webpage and an app so will post these visuals soon!

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Francesca commented on > RECYCLE > REWARD

Thanks Meena. They are very popular here, I will try and find some info to post. After some more thought, this could perhaps be an external scheme independent of supermarkets but could hopefully appeal to supermarkets to start using alongside and feature a participating logo on the cards. Perhaps other participants could be farmers' markets as you first suggested, as well as private pick-up from home companies.