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Design for active food citizens
"Share the Deliciousness You Made. Join the Crusade."
Since 2010, I've been on a quest to discover:
How do we encourage people to eat their 2 and 5?
How can we help small business compete against big guys?
How do we persuade people to eat in tune with nature?
FlavourCrusader is my proposed solution.
Working with James McParlane, volunteers, farmers and food-lovers, we're making slow but steady progress.
Our mission is to connect farmers and food-lovers to create the future of food.
– Sharon Lee
The People's Produkt helps transform "passive food consumers" into "active food citizens".
By being involved in the the food production process (from paddock to plate) the people will help promote too. :p :p :p
There are many forms of cooking that are pleasurable that take more time and more knowledge. Even basic food skills like fruit and vegetable prep are being lost. Food education on wheels --> public kitchen + nonna + mobile = Jammin' unit
Why, hello! Thank you, the blog is really fun to do. On the app front - James is still plugging away. He's really busy; he codes on the bus to work http://bit.ly/HbpYHA I think we're a few months away from testing. Just praying for traffic jams...