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Thanks Estela. Love the idea of increasing "wokeness" about agism! I think this idea applies to people in the health community AND the people living with Osteoporosis. A common refrain I hear when speaking to people with Osteoporosis who have experienced a fracture is "I was just being clumsy". Or from physicians who say "its just a part of getting old". Not always the case! We might help these folks ask the question, would a low trauma fall, e.g. from standing height, normally cause a broken bone?