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Dear Ms. Luisa, Thks for your valuable inputs and making my idea far better by giving your inputs, BTW, please see below my answer of your asking question:

1. How the idea fits into the ACI business plan?

ACI, although a for-profit conglomerate, aims at enriching quality of life while also empowering the consumers. Freedom Sanitary Napkin is a commercial ACI product that is being circulated already in drug stores and super markets. Also, to actually make its consumer segment aware of its benefits, direct user experience is being enabled via our push sales in RMG factories. ACI already has capacity for producing for 7,20,000 packs per month, which can safely supply for the excess demand this project will create. Planning for a second machine to increase our capacity has already been included in our regular business plan for the year. So our outreach programs, push sales strategy and production capacity planning- all the factors indicate that the missions and operations of project Mukti is 100% aligned with already existing plans of ACI Ltd.

2. How do you think that the Amplify program’s funding and design support will help your initiative?

Project Mukti has three major vulnerabilities:

i) Seed capital for Muktis

ii) Maintaining and expanding outreach programs

iii) Actual change in behavior monitoring

These three areas of risk can be supported with funds from Amplify program and in this way all parties involved can diversify some of their risks in this initiative. Also, Design support from Amplify program will ensure our human-centered project design would actually be able to sustain in such a low-awareness, low-engagement consumer segment. Developing stories, customizing brand messages, translating health related advanced information for their understanding, overall project monitoring-these are some of the key design level supports that Amplify Program can help Project Mukti with.

3. Are you interested in being part of the Funded Impact phase? If so what do you envision success to be at the end of a 12 to 18 month pilot? What will this pilot look like? Does this type of funding help you achieve your goals in this time frame?

To diversify the risks and better address our targets, ACI is keen to be supported via the funded impact phase. As is mentioned in our implementation plan, success would involve all Muktis actually being able to run their ventures at 15% growth rate and eventually capturing the whole market in our targeted 5 slum areas. Also, 80-100% adoption rate would be another milestone for the project to be considered as highly successful in terms of behavior change.

This pilot will act as behavior change study as well as small scale empowerment project. The funds and design supports received during pilot implementation helps Project Mukti to realize its targets one after another and also be conscious about constant feedback and monitoring.

Attention Ms. Luisa

Answer of your other relevant question:

7. What are tests you can run with small groups to learn about specific details of your initiative?

The major concern revolving our initiative is continued use of sanitary napkin by the slum women, along with other facilities for a healthy menstrual care. While there are several check and balance methods already existing in the model, additional studies might come handy for ensuring project sustainability in the long run.

After the initial phase takes off, Muktis can help run “User-experience Surveys” on their customer bases to extract actual adoption rate and customer feedback. Also health quizzes held at the workshops can actually show us to what extent health knowledge is being retained by the audience.

Later on, impact of engaging males in discussion forums on adoption and behavior shift can be studied as well.

These are all of your related answer. i hope this will again gives you a positive view point of "Project MUKTI".

Hope for the best!! here actually we are trying to address untapped low income group and want to ensure Good hygiene Practice among them.

Attention Ms. Luisa

Answer of your other relevant question:

5. You also describe that you have incorporated women in the product design. Can you describe this process?

Our product design has actually incorporated the needs of working women in four ways:

i) High absorbent capacity and dry-feel advantage is ensured in Freedom sanitary napkins via the use of dry wave top sheet. Its four anti -leak channels will prevent side and back leakage. This ultimately ensure complete comfort of women.

ii) The napkins have fluff pulp for leak protection so a pad can be easily used for 5-6 hours.

iii) Adhesive facility allows women to wear it comfortably with underwear / panties and move freely.

iv) International standard Germ free quality is ensured in these napkins as they are 100% machine made. No direct human interference occurs at its production stage which reduces down the possibility of germs being introduced to the napkins.

6. Is there a way to give some women free samples and learn if they will actually use and buy the product afterwards? What happens if you start of by selling the product right away?

Our experience shows that adoption rate actually increases with free trials at the introduction phase. Our project already incorporates this free sampling technique. For monitoring purposes, we plan to utilize the forecasts brought forward to our distribution hubs by the “Muktis”. Once Muktis engage themselves with the community, they will keep an eye on actual adoption of the product because increasing customer base adds to their benefit. Also, supervisors overseeing the activities of “Muktis” will play a supporting role in the prevention of dis-adoption via counseling and bringing user complaints (if any) directly to our attention.

Direct sell, without free trials might result in low turnover, as the market is not yet aware of the product benefits and perceive it as a luxury.

First hand user experience is actually necessary for them to fully realize the benefits and continue with the adoption.