Thanks for finding VIP. Their blog has an interesting paragraph on a possible future of utilizing mobile apps-
"At VIP alone, the possibilities are nothing short of tantalizing. For example, think about an augmented reality application that allows you to look through your phone’s camera to navigate to the polling place with GPS, then use text recognition to access on-demand, official voting information about a candidate (including website) simply by pointing your phone at his/her name. On top of that, Word Lens-style instant translation could translate your ballot *and* that official, supplementary information, all in front of you. All of it being instant, seamless, and lightning fast thanks to faster data transmission."
Something to trigger out thoughts as we build into the concept phase.
Haven't thought through the incentive for a farmer, but from a reality show perspective - what if an urban dweller and rural farmer exchange places? Could be an interesting perspective from both angles...