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I think this is a wonderful challenge. I am eager to dive in and see what I can contribute. I was very interested in a start-up I discovered on twitter back in 2008/2009. It was founded by Jen McCabe and issued challenges for bursts of microfitness. With the growing penetration of social tools within organizations I believe the platform is there to achieve a critical mass for engaging people in healthier habits.

I think we are on the verge of entering into an era of rapid expansion of collaborative consumption as documented in this TED talk http://www.ted.com/talks/lang/eng/rachel_botsman_the_case_for_collaborative_consumption.html and on this web site http://collaborativeconsumption.com/ . I appreciate how Openideo is tapping into this meme by providing a platform for people to share not just physical objects but their cognitive abilities to positively impact community.