Elmo says I love recycling and you.
Recycling Rhyming for kids:
One, two - recycling is easy to do,
three, four - it's time to recycle more,
five, six - let's see your recycling tricks,
seven, eight - grab a mate, and make recycling great,
Simple Idea with Huge IMPACT. I think sometimes we do just forget to recycle and/or think what is the big deal anyhow if I just throw this one bottle in the bin. I think the stick concept is simple to implement, and is a good nudge to get people to think twice before they put their recyclables in the trash. At my work we have different bins for different waste and recycling, and I know that it does have a positive impact on behaviours. I look forward to seeing the sticker in production soon, and perhaps an ad campaign to go with it too!
Perhaps it could be a green supermarket loyalty card that is linked to the recyculator app, so that you earn loyalty rewards at the supermarket for your recycling efforts. They should be interested as they will have access to a new database of customers that are environmentally aware, so they can then start to target market offers based on products that are environmentally friendly i.e. made from recycled materials, can be recycled, are organic, have recently reduced/changed their packaging to more environmental friendly methods. Perhaps the shoppers rewards are tallied and the supermarket will for X recycling reward points will plant a tree. So further social impact in motion...