OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more
I am passionate about:
You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. What would you type into a search engine to find your business website or page?
A little known fact about me is:
Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. This sort of traffic can be a great signal to search engines.
"Search optimization is not only reading and research, but also dabbling."
Even if your website does rely heavily on mobile traffic, and you have seen your high search ranking diminish, this is no time to lose hope! People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and other commendations. Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. People often teach themselves SEO out in the field, because most start their careers as something else