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Recycling rubbish is less motivating than mining precious resources. Get rid of the words 'bin', 'waste' and 'disposable'. Engage with words such as 'borrowing' and 'lending' packaging. When you buy a product you borrow its packaging that needs to b

Recycling rubbish is less motivating than mining precious resources. Get rid of the words 'bin', 'waste' and 'disposable'. Engage with words such as 'borrowing' and 'lending' packaging. When you buy a product you borrow its packaging that needs to b

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