Good point Alice. I wonder if the Scrapp Store concept (https://openideo.com/challenge/recycle-challenge/refinement/the-scrapp-store-your-recyclables-turned-in-to-desirable-everyday-objects) could provide 3D blueprints free of charge... as to allow users to print designs with their recycled 3D ink from a library of relevant home-printable products?

Shane - thanks for the input too! I mentioned on Kenneth's Recyclometer idea the possibility of developing a platform for recycled products; exactly like your reference to Etsy. Building on Meera's curation point, perhaps it's the 'bringing to market' of the possibilities of recycled products that could be the champion here.

A quick search reveals some 246,350 items available on Etsy with the word 'recycled' but no separate 'recycled' category. I wonder if we could encourage more Etsy users to produce items using recycled materials; for example by convincing a partner like Etsy to lower their final value fees for such items... or partner to create a free sister-site like eBay's Gumtree specifically for recycled items?

Going back to the ScrappStore concept, and to Paul's comments below. Perhaps we shouldn't limit the possibilities of how and what people can 'buy' from the store by way of points. If people wish to purchase recycled items from the store, shouldn't we make it as easy as possible for them to do so? - Perhaps a 'freemium' model might work, whereby incentive points unlock super special rewards for the avid and highly active recycling champion but not alienate new customers?

Thanks Meena, really useful point to pick out that the power here lies in the *curation* of products that are already available on the market. Especially taking in to account how easy it (theoretically) should be to drive the same behaviours amongst other retailers too. I'm going to knock on a few doors and see if retailers would be willing to group or otherwise differentiate/indicate bins that are likely to drive the positive behaviours... wish me luck! :-)