Innovation has to respond to different levels of affluence around the globe. Only innovations that can be twisted and re-designed with local affordability in mind will be able to truly touch developing nations.
Fruit and veg have become size 8 models. They all look identical, they all glisten, radiate and scream "look at me, I'm perfect". Following generations of comfortability with mass produced identicalness, we've forgotten about the vibrancy and dynamis
Thanks Paul and Aleesha. Great builds. Love the idea of creating some kind of exposé style documentary, 'did you know' style presentation of the hidden truth behind our faked fruit and veg. Could add real authenticity, and a nice 'reason to believe' the evidence behind the issues.
Thanks Amy, maybe we could engage kids through turning the idea of 'playing with your food' on its head. Celebrating the diversity of colour and shape and using constructive play to encourage kids to experiment and create unique meals, food presentations, salads with narratives etc... Mishapen, interestingly coloured foods would be far more playful and engaging than processed, selected equivalents.
It could also provide a bridge to ‘local’. I.e. Celebrate the food varieties of specific regions, and especially of your local region. Even if it’s a stretch, celebrate the fact that a Perth tomato may have it’s own character, a Queensland tomato quite another. If we can become familiar with our local ‘heirlooms’ it would discourage us from stealing other regions ‘heirlooms’. Like with football, you wouldn’t be seen wearing a Liverpool shirt in Manchester. (unless you’re fairly brave)
This may have to have a labelling / branding aspect to actually work, where food origin is clearly visible, but I think it fits nicely with other ‘local’ concepts like Ben Hall’s 'I am not from far away' label’