INNOVATION IS A PRE-CONDITION FOR BUSINESS WISHING TO THRIVE. And obviously innovation, like any discipline that grows and changes, must have a new frontier. If you could choose any one pathway for re-vitalizing innovation, what would it be?
Social movement theory shows that most movements take shape "against something"--that is people align around negative emotions like anger, indignation. But research by Brodie Boland on "orchestrated social movements" show how positivity can mobilize.
The appreciative inquiry summit is such a powerful "gratitude" theatre (300 to 2,000 people in the room from the workplace) but it is also very task focused---for example 1,000 people in the room for 3 days building the future vision and strategy of the company together. The proposition is that when gratitude processes are done in ways that actually further the tasks and performance of the organization, then it has a much greater chance to become a "way of life"--an embedded part of the everyday culture. The articles attached speak to the empowering ways the large group AI Summit advances organization excellence, but we are just now studying how this forum is also an amplifier of gratitude as a way of life. So we have a large AI Summit coming up in Dallas--1,500 people in the room--and we want to research and document the ways gratitude and collective planning/design/action can propel and echo together....
Here is the link to the Nasdaq commercial. It was a series. Imagine something like this as a public service announcement of Nobel like nominations--the power of business innovation for world benefit series. http://m.youtube.com/watch?feature=relmfu&v=rdLVxJ0D40E
I think companies want their innovation lifted up and spread in really credible and brand elevating ways. I remember a recent commercial on TV about Nasdaq stock exchange. But before the Nasdaq part, it lifted up the stories of several companies, like Cisco, etc. the CEOs were pointing to some amazing strength...or innovation. Then the scene turned to Nasdaq. Part of the appeal for the business, I am sure, was the fact of being lifted up in the same add with other great innovators.
So imagine a psa--a public serivice announcement--At a similar level of quality--but this time instead ofNasdaq it is ....? International and national chambers of commerce? I need to hunt down that series of tv spots that Nasdaq did, becuase they were great.