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IDEO founder + Stanford d.school creator
IDEO + Stanford d.school
"Everybody is the creative type."
As founder of IDEO, David Kelley built the company that created many icons of the digital generation. More recently, he led the creation of the groundbreaking d.school at Stanford, the Hasso Plattner Institute of Design. But what matters even more to him is unlocking the creative potential of people and organizations so they can innovate routinely.