Expanding on the local rewards loyalty cards concept— Through an online platform, tracked by a grocery card, purchases are mapped so consumers understand food origin. Buying food with low travel distances and taking a 'groupon' gamble on local food
Smarter Lunch Rooms focuses on redesigning foods, with the aim of directing students to healthier choices. For example: by taking whole fruit and putting an well lit easy to grab area, pilot schools have had 100% increase in whole fruit sales.
The Food Environment Atlas http://www.ers.usda.gov/foodatlas/atlas/ gives a very interactive visual understanding of 'food desserts' in the US. It also describes 'food deserts' based on criteria from access of transportation to grocery stores, to access to locally grown foods, to stores with maternal health approve food etc.
Such a great book! I think its worth reading the whole thing as well as 'In Defense of Food'. Both books give so much depth and context into how we got into this mess of not knowing where our food comes from in the first place.