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Digital Marketing is Becoming Increasingly Important to Auto Dealerships
The ways dealerships spend their marketing funds is beginning to change drastically. Nowadays, we are seeing that the amount of money that was traditionally invested in TV, billboard and newspaper ads has been shifted towards banner/display ads, Search Engine advertising, SEO and other digital marketing tactics.
Sea Change by the Numbers
Ad spending within the automotive industry declined overall in 2009, but now we're seeing an impressive surge in the amount of money dedicated to internet advertising. As outl