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Courtney commented on No one does behavior change better than Weight Watchers!

I like it! Making a commitment in front of others is indeed powerful as it makes you accountable... but that (external, or extrinsic motivation) is just part of the puzzle.

But - for true change to occur, it has to be accompanied by intrinsic motivation. So, perhaps our research should also be focused on how to tap into intrinsic motivation, best done through creating a compelling vision...

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Courtney commented on No one does behavior change better than Weight Watchers!

Hi Nick - well, there is always the biggest, one of the most important and one of the oldest behavioral change programs eve... AA: http://www.alcoholics-anonymous.org. I don't have personal experience with it, but interviewing someone deeply involved in AA might yield some really robust insights. Cheers, Courtney