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With Thanksgiving rapidly approaching, the buzz around the fourth annual Small Business Saturday is reaching a fever pitch.
For retail establishments, engagement may be a no brainer--Small Business Saturday actions bring in customers and counteract the Black Friday/Cyber Monday madness at "big box" stores and online retailers. But how can independent eateries and pubs take advantage of the "shop local" craze on November 30?
1. Attract and keep customers that are new
They'll get hungry and thirsty, and consumers will be out in full force on Small Business Saturday dur