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Dying is social — the hardest social event — and this idea enables the dying and those around them to confront death openly and publicly.

Dying is social — the hardest social event — and this idea enables the dying and those around them to confront death openly and publicly.

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Christopher commented on "I'm dying and..."

Thanks for the comments Lee-Jung!

Yes, I think anyone is open to using the campaign - the intent is for people to remix, reuse, and grow the campaign. It gets its power through the public using the 'brand' and participating in conversations about death. 

Anonymity is a great idea and I think an important part of any social movement, so people should absolutely feel comfortable to use this anonymously using whatever platform or media they choose, but I also think that campaigns like this draw power from seeing people we know and respect talking about how something - in this case death - affects them personally.