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This was such a cool project -- Grist interviewed Jon Bird, who started it, as part of our work to elevate people making change. He made some important points -- including the sad but perhaps not surprising fact that six months after the experiment, just 3 of the original 17 households were still checking their meters and recording their energy usage. So it does raise Qs about how to sustain these creative approaches over time, how to keep people's interest. Conservation can be a tough sell, but it's such an important part of this puzzle.