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Chip Giller founded Grist in 1999, intent on using a new type of journalism to engage the next generation on environmental issues. Grist, which publishes online, now has an audience of more than 2 million, and has been especially successful reaching readers in their 20s and 30s. Readers follow Grist for information, inspiration, and conversation—as well as an injection of much-needed humor.
Chip has been honored with a Heinz Award for launching the country’s most influential green media platform, and been named a TIME magazine “Hero of the Environment.” During this challenge, Chip is particularly interested in exploring the definition of community—moving beyond the physical/geographical definition to think about what other types of communities (of coders, artists, activists, or others) could do to push renewable energy forward.
This was such a cool project -- Grist interviewed Jon Bird, who started it, as part of our work to elevate people making change. He made some important points -- including the sad but perhaps not surprising fact that six months after the experiment, just 3 of the original 17 households were still checking their meters and recording their energy usage. So it does raise Qs about how to sustain these creative approaches over time, how to keep people's interest. Conservation can be a tough sell, but it's such an important part of this puzzle.