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Cathleen commented on The Role Media can Play in Ensuring Children Thrive

We had terrific results with our partnership with Mediae to embed financial education messaging into episodes throughout Makutano Junction. The objective was to address the psychological barriers that women in Kenya have to banking. Mediae suggested we create a campaign called "Nawiri Dada" on the show, which we then took to the branches of three banks in Kenya, nationwide. It was a great success. Read the publication here: http://www.womensworldbanking.org/wp-content/uploads/2013/12/WWB-Access-to-Inclusion-Educating-Clients.pdf