Thank you for the questions! 1. Feedback from our initial batch of pilots (3 units) has been incredibly positive. Users enjoy the taste and the ability to customize with different flavors, caffeine levels, and cold sparkling water. They also really enjoyed the knowledge that they are reducing the demand for plastic bottles, caps, and labels without having to dramatically change their bahavior
2. Assumptions are not really assumptions but reliable market research from our target users. The end consumers have a convenient healthy choice right in their place of business that is good for them and good for the environment. The partner brands have a cheaper more efficient means to get their products to their customers.
3. Implementation (tbd)
4. Next milestones are raising funds to start full scale production, bringing on more brands, and signing on more partner distributors.
5. Leasing model is a hybrid model we developed based on talking to our pilot users. Base price is $50-100/month (depends on office size) for unlimited chilled, sparkling, and caffeinated water. This includes all filter changes, Co2 refills, and maintenance. Flavors are bought as a per flavor basis ($30) up to 5 flavors per machine. Flavors can be swapped out as they run out with other flavors from different brands. This allows for customization and flexibility. After 1 year of use, the business is then given an option to either continue with this model or switch to a flat fee based on the average of costs from the past 12 months.