CMT is funded by PEPFAR to run Girls Clubs, which offer a safe space for young women to meet weekly with a mentor to learn and discuss issues they face such as teen pregnancy, HIV, gender-based violence and financial literacy. Girls Clubs are implemented under CMTs Siyayinqoba health brand (which includes a successful and wide-reaching local TV series). CMT has aligned its face-to-face outreach work with the mass media content in Siyayinqoba season 9 and four young mentors who run the Clubs were trained to research, develop and produce the content for their stories through CMT’s community journalism programme. Naturally, the “realness” of the Siyayinqoba stories shines through and the voices of the young women involved ring clear and true.
The young women were asked to identify stories that they would like to tell in their communities. CMT then built on their ideas and trained them in Community Journalism. CMT worked together with these young women and girls to research, develop and produce their stories into short video documentaries that will soon be broadcast on Siyayinqoba season 9 on the national broadcaster SABC1.
Every step of the way, from story selection through to research and finally production, was informed by the young women’s point of view and voice within the story. We learnt that the best results come from real stories told by real people and this is what we want to build on with this idea - but to take it to radio drama and social media platforms.