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Most Nigerians use one social medium platform or the other either for communication, learning, recreational purposes, sharing of information, inquiries etc. Our care givers fall within this cohort with experience and evidence showing that most of them react more and take up health services based on peer influence, peer learning, peer reviews and experiential information shared mostly from social media platforms.
A need for example will be a caregiver trying to figure out a way to address his/her concerns about erroneous harmful effect of vaccines but also want to have their children immunized. Information shared through their peers on social media can address not just the concern with regards to correcting the erroneous beliefs especially through a two-way communication fora but also demonstrating the additional benefits of immunizations thereby motivating them to take up the immunization.

Thank you for your post. Yes, it is being used as a platform for disease surveillance in Nigeria through the Nigeria Center Disease Control (NCDC). It currently mines social media within for rumors on epidemic prone diseases that triggers an investigation, confirm if it is a suspect/case/or rumor to be discarded. For immunization use, Yes we foresee the primary use to be the identification of locations where immunization coverage/uptake is either poor or strong and use social media activity to then target them. The next step is targeted social media postings to those regions with low coverage to increase sensitization, uptake and coverage. It will also target those with high coverage to learn from them on how they achieved a better coverage and uptake. Survey will also be posted as part of these two processes. These all translate to use of social media as intervention, monitoring, quality improvement and dissemination of best practices platform that factors socio-demographic characteristic of users/responders. Regards

Thank you Manisha. Will sure do that